I spent a good chunk of yesterday afternoon playing a couple of records at Gulliford Hifi in Exeter listening to Stack Audio's SERENE LP12 upgrades.
Thanks to Theo Stack @StackAudio and Ian Phillips of Gulliford for the opportunity. In my opinion this is what a dealer can offer and what it should be all about: no hard sell; as much time and space as I wanted; my music; relaxed about me swapping decks myself; browsing their music; a cup of coffee; a chat on this, that, the other. Perhaps most importantly a chance to hear upgrades that otherwise you would have to buy on blind faith
I have a Naim Olive 72 (RSL boards) / Hicap / NAXO / 2x250 / SBLs at home, understandably Ian was not able to offer the same in the Gulliford demo room but he set me up with the Supernait 3, and a pair of Graham Audio LS6/f as a decent substitute, something I found I could quickly acclimatise to and get on with the business at hand - smart move Ian!
The front end comprised Theo's own decks, two LP12s, I could see they were both cross braced, one Afromosia, one black Ash, same Jelco arms, same Ortofon 2M Bronze, and I understand they were both Cirkus and Valhalla - modest enough but the sort of decks many folk may well be considering upgrading from. Apologies to Theo if I have any of these details wrong. The black ash beast was then upgraded with the full SERENE kit: top plate, base board, cross brace, sub-chassis and arm board.
My LP12 is Cirkus era, cross braced, Mose Hercules II, ARO with AROmatic arm lift, and Dynavector DV-20X2 L, no further upgrades.
My first mistake was bringing Primal Scream - The Original Memphis Recordings (45 RPM) as a demo record, never mind I had a Rough Trade copy of The Smiths - Strangeways Here We Come (a pfm record shop purchase!) and Abbey Road half speed mastered Amy Winehouse - Back to Black to fall back on at 33 1/3, the Valhalla's strength
I ran the standard deck for a while, Ian swapped to the SERENE deck, it was a clear difference, Ian checked I was happy and left me to it. I swapped back and forth a few more times to get in my head around what I felt the differences were, then just settled in to enjoying the SERENE.
So what did I think I heard? Well I was enjoying listening to a few tunes in a relaxed environment, giggling at firing the remote for the Supernait over my shoulder when I have no such (though RSL do the option!) luxury on my 72, realising how little I had moved from a classic c.1989 setup. It struck me the upgrades don't alter the nature of the LP12 sound, they just improve it. The bass seemed a bit tighter, it seemed like the bands were just playing together better, I noticed the string stretching opening to Death of a Disco Dancer was more solidly placed in the soundstage, then the intro bass line seemed more realistic, notes started and stopped more cleanly. Not a huge night and day difference, not a big change in character, but a collection of small improvements that just made it more engaging to listen to. Nice, Theo is to be congratulated, I think that is what most of us would hope for.
Sure those with Linn blood in their veins would be horrified at using non-Linn parts, but I am sorry, Linn and I parted our ways many years ago when Keel and Radical were launched and was/is always going to be out of my reach. I could perhaps countenance a Kore c.£800, but heck the complete SERENE package, is less than the cost of a Kore. I appreciate there are other vendors third party sub-chassis, top plates, base boards etc. but the Stack Audio is very keenly priced whichever way you look at. How they all compare is something perhaps others can help with, for me it is hard to ignore a likeable local company banging out a comparative bargain LP12 upgrade that really does improve on the standard parts. If you want a Linn logo on your arm board, this is not the upgrade for you. If you are not of that ilk and are contemplating a base board, or top plate, or sub-chassis upgrade I would think you should at least consider this demo.
Thanks to Theo Stack @StackAudio and Ian Phillips of Gulliford for the opportunity. In my opinion this is what a dealer can offer and what it should be all about: no hard sell; as much time and space as I wanted; my music; relaxed about me swapping decks myself; browsing their music; a cup of coffee; a chat on this, that, the other. Perhaps most importantly a chance to hear upgrades that otherwise you would have to buy on blind faith
I have a Naim Olive 72 (RSL boards) / Hicap / NAXO / 2x250 / SBLs at home, understandably Ian was not able to offer the same in the Gulliford demo room but he set me up with the Supernait 3, and a pair of Graham Audio LS6/f as a decent substitute, something I found I could quickly acclimatise to and get on with the business at hand - smart move Ian!
The front end comprised Theo's own decks, two LP12s, I could see they were both cross braced, one Afromosia, one black Ash, same Jelco arms, same Ortofon 2M Bronze, and I understand they were both Cirkus and Valhalla - modest enough but the sort of decks many folk may well be considering upgrading from. Apologies to Theo if I have any of these details wrong. The black ash beast was then upgraded with the full SERENE kit: top plate, base board, cross brace, sub-chassis and arm board.
My LP12 is Cirkus era, cross braced, Mose Hercules II, ARO with AROmatic arm lift, and Dynavector DV-20X2 L, no further upgrades.
My first mistake was bringing Primal Scream - The Original Memphis Recordings (45 RPM) as a demo record, never mind I had a Rough Trade copy of The Smiths - Strangeways Here We Come (a pfm record shop purchase!) and Abbey Road half speed mastered Amy Winehouse - Back to Black to fall back on at 33 1/3, the Valhalla's strength
I ran the standard deck for a while, Ian swapped to the SERENE deck, it was a clear difference, Ian checked I was happy and left me to it. I swapped back and forth a few more times to get in my head around what I felt the differences were, then just settled in to enjoying the SERENE.
So what did I think I heard? Well I was enjoying listening to a few tunes in a relaxed environment, giggling at firing the remote for the Supernait over my shoulder when I have no such (though RSL do the option!) luxury on my 72, realising how little I had moved from a classic c.1989 setup. It struck me the upgrades don't alter the nature of the LP12 sound, they just improve it. The bass seemed a bit tighter, it seemed like the bands were just playing together better, I noticed the string stretching opening to Death of a Disco Dancer was more solidly placed in the soundstage, then the intro bass line seemed more realistic, notes started and stopped more cleanly. Not a huge night and day difference, not a big change in character, but a collection of small improvements that just made it more engaging to listen to. Nice, Theo is to be congratulated, I think that is what most of us would hope for.
Sure those with Linn blood in their veins would be horrified at using non-Linn parts, but I am sorry, Linn and I parted our ways many years ago when Keel and Radical were launched and was/is always going to be out of my reach. I could perhaps countenance a Kore c.£800, but heck the complete SERENE package, is less than the cost of a Kore. I appreciate there are other vendors third party sub-chassis, top plates, base boards etc. but the Stack Audio is very keenly priced whichever way you look at. How they all compare is something perhaps others can help with, for me it is hard to ignore a likeable local company banging out a comparative bargain LP12 upgrade that really does improve on the standard parts. If you want a Linn logo on your arm board, this is not the upgrade for you. If you are not of that ilk and are contemplating a base board, or top plate, or sub-chassis upgrade I would think you should at least consider this demo.