badger748
Former bacon enthusiast
I disagree with you Minstrel, just as it is your prerogative to disagree with me.
It not a particularly 'clever marketing decision'. Anyone can buy an established name, if the seller wants to sell and a price is agreed.
Buying the Royd name does not make the new speaker a Royd, nor does it fool anyone that the Royd 'brand' is alive and well. BMW Mini bears no relation to the original. But the new product was good so people accepted it.
Equally the speakers that Adam makes may be fabulous and they will largely stand or fall based on this, not the fact that he bought the rights to the Royd name.
Anyone with enough money can buy a 'name' or brand. Making a good product is an entirely different proposition.
It not a particularly 'clever marketing decision'. Anyone can buy an established name, if the seller wants to sell and a price is agreed.
Buying the Royd name does not make the new speaker a Royd, nor does it fool anyone that the Royd 'brand' is alive and well. BMW Mini bears no relation to the original. But the new product was good so people accepted it.
Equally the speakers that Adam makes may be fabulous and they will largely stand or fall based on this, not the fact that he bought the rights to the Royd name.
Anyone with enough money can buy a 'name' or brand. Making a good product is an entirely different proposition.