I use a syringe to apply the cleaning fluid, just for convenience. More than about 2-3ml per side and there is fluid EVERYWHERE, including the label. (The first LP to be done in a session takes 5-6ml on the first side as the brush holds 3ml or so.)
I tried emptying it a couple of times when I first got it and did maybe 20-30 sides in one session, not since. I very rarely do more than 10-12-14 sides at a time these days...…. which reminds me...…………..3 LPs waiting...…………..
I do let the things soak for up to several minutes before flipping to vacuum them - I am in no hurry when cleaning records.