Sorry if you've already checked a hundred times... you did use the 32bit driver?
It should work in any USB port, but it HiFace was developed before USB3 - have you tried other USB ports just in case?
Also, have you restarted the computer with the HiFace plugged in?
If this doesn't work, I'd suggest following the instructions in the manual to uninstall, restart, and try again. Good luck!