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HD semantic drift

Discussion in 'audio' started by adamdea, Feb 10, 2016.

  1. adamdea

    adamdea You are not a sound quality evaluation device

    Has anyone noticed the First Utility ads which consist of a bogus ad for "HD electricity" which harnesses the power of the unicorn horn to produce special (HD) electricity with super qualities eg it will "boil a kettle instantly". It then says "Nonsense. All electricity and gas does the same. So why pay more?"
    What could have been the inspiration?
  2. mercalia

    mercalia pfm Member

    well atleast they didnt say it was 3-D and required for 3-D tvs? I see that the major players are phasing them out .....
  3. sq225917

    sq225917 Bit of this, bit of that

    Thought this would be about cd quality having become HD over the past few years.
  4. adamdea

    adamdea You are not a sound quality evaluation device

    Yes- I can see that. Nevertheless, is it just me or is there something interesting about the choice of words in the ad?

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