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Hard times for Linn

Discussion in 'audio' started by gassor, Nov 23, 2019.

  1. Eyebroughty

    Eyebroughty JohnC

    So we are assuming you either work for Linn or a company that that has access to all their company sales and clients?

    Unless you know the facts I respectfully suggest you stick to facts not fiction.
     
  2. Charlie_1

    Charlie_1 pfm Member

    Absolutely, but isn't that the point of the Linn (and Naim) lifestyle products of the past few years? The Selekt DSM was not a small project and looks like a big push to attract new 'younger' customers.
     
  3. Anh

    Anh Naim ghetto blaster

    But just how would a Selekt starting @ £4000 be palatable to a 25 year old earning 30k with 800 p/m mortgage and 200 p/m car plan? That's being generous, without the SWIMBO and children factor.

    The 20-30's lot are very clued up with digital domain products, so to see something with a single function to play streamed music at 10x-15x the price of a Sonos does not tempt anyone - except for elder Linn owners who been nagged by their spouses to reduce the box count - dearest, our framed photo of our grandchildren would look nicer in place of those silly pair of monoblocks, you tool.
     
    35451, Mickdale and booja30 like this.
  4. Anh

    Anh Naim ghetto blaster

    Sorry but you are just being disingenuous there.

    I seriously doubt manufacturers/retail outlet captures customer data such as age, sex and ethnic background - although marketing practice would cover that area pre and post sales.

    Do I need to gather sales receipts as 'facts' from JD Sports to prove most their customer base are young males?
     
  5. Charlie_1

    Charlie_1 pfm Member

    My point is that both companies are trying to enter new markets, not sitting back and waiting for their traditional customers to die off.

    Obviously a £4k system cannot attract the same number of potential customers that a cheaper system can. But I reckon there are a reasonable number of late 20-to-early 40 year olds with well paid jobs and plenty of spare cash, especially as many people seem to be having kids later in life. Whether or not a sufficient proportion want to spend it on HiFi remains to be seen. Nice cars, fancy holidays and lots of posh meals out are probably more of an attraction these days. It's a tough challange for a relatively small company like Linn. Like you said, car makers have done it but can HiFi companies do the same on a vastly smaller budget.
     
    Last edited: Jan 3, 2020
  6. Nigel

    Nigel pfm Member

    I wonder if Linn's number of employees has increased in the last few years?
     
  7. JoeJoe

    JoeJoe pfm Member

    Yes. For a £2500+ upgrade, I think that’s woeful. Linn make a big thing about being an engineering firm and the performance of the Radikal motor is most definitely compromised if it’s jarred against something as simple as a screwhead!
    My Radikal upgrade never impressed me and I moved to Technics but it’s left me wondering if mine suffered the same fate.....

    I watched that thread closely and I have no recollection of Linn commenting once. I know it’s coincidence that the forum was shut down round then but I had noticed less and less interaction from Linn on threads, so the decision to shutdown the forum may been made earlier....
     
    Last edited: Jan 4, 2020
  8. RidleyRumpus

    RidleyRumpus Registered User

    If the data isn't captured by manufacturer or retails outlet how does the marketing cover that area? Just where would they get their data from?
     
  9. RidleyRumpus

    RidleyRumpus Registered User

    TBF the younger demographic has rarely been interested in HiFi, not in and decade.

    (If you pop your head up to say "but I was" remember you are an outlier as demonstrated by buying HiFi at an early age and by being here)
     
    Rack Kit likes this.
  10. RidleyRumpus

    RidleyRumpus Registered User

    Class A would not countenance looking at a poorly Kairn recently.
     
  11. sq225917

    sq225917 Bit of this, bit of that

    The hifi demographic is well known, just go a hifi show ffs and stand outside the linn room and check the age of the smiling upon exit, they're all codgers. We all are.
     
    Thorn, martin dawson and pjdowns like this.
  12. davidsrsb

    davidsrsb pfm Member

    If you did in KL, you would discover that the majority of their customers were adult females. Times change.
     
  13. TheDecameron

    TheDecameron Unicorns fart glitter.

    I’d be curious to see how many buying a sub-£1k naim lifestyle product go on to buy naim hifi systems later on. The likely retail outlet for this stuff will be John Lewis etc. and youre going to have to shift a hell of a lot of them to scoop the equivalent margin you’d make on a power amp. The iPhone or iPad doesn’t drive sales of macs, it replaces them and on the matter of age of your target market- guess where the lion’s share of disposable income rests in the UK? Ultimately though, how do you replace those sales when the old guys shuffle off?
     
    davidsrsb and Mickdale like this.
  14. wacko

    wacko pfm Member

    Sounds like you have a strategically placed coffee shop.
     
    Mickdale likes this.
  15. bhazen

    bhazen Infinitely Baffled

    Wow. I hope not. Rega are still at a nice 'sweet spot' as regards price/performance. If they go down, it would be a real blow to high fidelity -- buying an all-Rega system is an easy way to get a balanced, musical system relatively affordably.

    I've been worried about Linn, though, their pricing has been headed into the stratosphere.
     
  16. 35451

    35451 Guest

    Cheese leases or PCPs for Linn hi fi? That’s how most cars are bought by that age group - on tick.
     
  17. Woodface

    Woodface pfm Member

    Naim's higher end kit probably helps shift more Muso's etc. As does there collaborations with prestige car marques.
     
    Last edited: Jan 10, 2020
  18. Woodface

    Woodface pfm Member

    Rega will be fine as long as vinyl continues its resurgence
     
    bhazen likes this.
  19. TheDecameron

    TheDecameron Unicorns fart glitter.

    You have a witness?
     
  20. Woodface

    Woodface pfm Member

    Well done you
     

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