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Dealer Integrity

graystoke4

pfm Member
Hi, if say, you was at a hifi store looking seriously to purchase, let's say speakers, you really liked them and was committed to the sale, and the dealer knew there was a new pair mk2, of this speaker coming out in 6 months, which will supersede the pair you are looking at buying, should he inform you of that ?, or should he carry one with the sale, knowing in 6 months time your purchase,would be worth 50% of what you paid, or explain what the deal is, and let you make up your own mind, maybe wait, or carry on and buy the pair you have your eye on, this could be in the thousands ££, but this thread is about integrity and not the cost,
 
I think it would be a nice gesture and the "decent" thing to do if the dealer was to let you know there was a new 'Mk2' on the way, however, the dealer may think he's under no obligation and may be concerned about losing the sale
 
How would you expect him to behave? Me, I’d expect him to tell me there was a new pair coming out, and I could have his stock pair at a great discount because he wanted to make way for the new model. But then there’s dealers and dealers.
 
Depends a lot on the manufacturer's frequency of updating models.
If we're talking annual or near enough model changes then no, the dealer would not need to.
If however the frequency is more like five years then yes, it would be the decent thing to do.
 
who update's models every year, ??, if they did i would not touch the brand with a stick, they would be out of business, with a model like that, very soon
 
You raise a very good question and I expect that it is why, when I dealt with manufacturers like Linn and Naim, they kept their new product plans/launches very close to their chests - even to their retailers.
 
yes , but YNWOAN, they can't just show up with a truck of new models, at your shop, and also i would think they would want to push sales,so most of the older gear has gone,
 
Well, they didn’t used to turn up with a truck of anything but they did just suddenly announce MK2 or new models totally out of the blue and expect you to order stock and demo models - and, as a retailer, most blooming annoying it was too!

In fact, I well remember Linn’s exceedingly irritating foray into the manufacture of amplification. At one point I had three generations (perhaps four) of their pre-power amp combo in stock - worth next to nothing and they didn’t offer any sort of discount either. In the first couple of years they updated the amps every other week!
 
in 1986 linn introduced the LK2-60
In 1987 they released an upgraded LK2-75
In 1988 they released the LK2-80

And they offered a discounted upgrade to LK2-80 for existing customers.

the LK1 was largely unchanged throughout
 
Mk II's etc may not be as good as a MkI... you would be surprised how often such things are in fact due to a part used in the Mki becoming obsolete! I've designed MkII 's for former employers (non hi fi gear here) for just this reason... and of course the marketing dept will tell you it is vastly improved etc every time...
 
Let me add as someone who works for a (non hifi) manufacturer, it can be really hard to manage this. If your old model is still selling and you announce (or let it be rumoured) a new model 6 months before you intend to launch, you can end up selling nothing for a year if the new model ends up being delayed (which often happens given it's usually quite hard to make significant improvements and iron out teething problems).
 


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