Water (cold) is apparently ok, but that’s about it. Avoid all spirit based cleaners and don’t put them anywhere a record cleaner used for vinyl as they have all manner of sharp nastiness sitting in the grooves (metal filings from the steel needles etc). I’ve done nothing more than cold water and a soft yellow side of a washing up pad and it gets a fair bit off.
PS PVC/vinyl 78s are very rare and only appeared right at the end of production. I’ve only got one, a Lonnie Donnegan skiffle track, can’t remember which. I’ve never played it as they aren’t really playable on a wind-up gramophone as the tracking weight is so heavy.