Another nice one from Alan:
" The true music lover
Let's not get too tightly focused on tone controls or any other specific feature of the amp. My point is that the user should be provided with as many features as will allow him to get the very best sound at home, in an environment a million miles from the money-no-object acoustics of the concert hall or recording studio. To deprive him of the very facilities which a professional sound engineer uses every day on every recording by default is just downright wrong whatever marketing BS has indoctrinated a generation that 'less is more'.
My first introduction to high fidelity sound at home was when I was about 11 years old. My school friend's father was the deputy headmaster, and head of the English department. At their home he has a study, lined floor to ceiling with books. In there he would spend his evenings in his Hush Puppy suede shoes, smoking a pipe with a glass of wine to hand. He had thousands of records, and marking homework or researching he always had classical music playing, and in later life taught musical appreciation too. His entire system was QUAD, initially the valve 22/II and later the 33/303. He could not be remotely called an 'audiophile'. He knew nothing about technical matters and cared even less about them. He was a true, 100% music lover. His encyclopaedic knowledge of English language, literature and drama (he was into amateur dramatics), and of art and of music was vast.
So when I said, a few posts ago,
... have always admired the QUAD marketing strategy of the 50-80s, where the true music lover pops into his hifi dealer and says, 'give me a system preferably from one credible brand .... I'm not interested in the technology, reviews, cosmetics, shape, size, colour or price - but I do expect tone controls that allow me to get the best from my listening room and source material' ...
... I have had in mind that very consumer.
I may be wrong of course, but I suspect that most true music lovers are ambivalent to hi-fi equipment. Certainly musicians are. So our marketing position would be, frankly, that the dedicated died-in-the-wool audiophile would never be a potential customer for a Harbeth amp. It wouldn't have the right name, colour, shape, size, technology, features, reviews, cult and would be too cheap. So let's not kid ourselves that we would ever sell a single piece to that group - we wouldn't.
Alan A. Shaw
Designer, owner
Harbeth Audio UK"