ClaraBannister
pfm Member
Maybe not, but Naim et al aren't aiming their products at the man in the street, through advertisements in the Radio Times. They're specialists selling to a niche market, and interested people probably know how much the stuff is (I suspect the high prices are very often a sales incentive), or can easily find out. Bose's strategy appears to be to persuade people to audition(!) the equipment at home (presumably having taken their credit card details), and rely on inertia for the desired result.