I keep trying to work out how to make Black Friday to my advantage as a retailer. If I did it across the entire range like some do, all that would happen is my customers would pause purchasing and wait to get it cheaper, hitting my gross margins without actually developing the brand in any way. So far I have ignored it and found sales are steady with a decent spike on Black Friday anyway...it has become apparent that it really marks the beginning of the Christmas shopping spend. Sales increase on Black Friday and stay strong until about the 20th December
I can only come up with re-labelling my clearance items as something like Black Friday Specials or something. But as I sell nearly twice as much stuff as the day before without doing anything, I cant really be bothered.