A classic ATC
Soft Dome Monitoring -
Friends around the world (special limited edition print) poster 66/100 signed by ATC's founder and chief engineer
Billy Woodman on display here at Musicraft (Derby).
IN-DEMAND RECORDING AND MIXING ENGINEER MICHAEL ASHBY USES ATC SCM25A PROFESSIONAL MONITORS TO MAKE RISKY MOVES WITH CONFIDENCE -
Michael Ashby is a young recording and mix engineer with an incredible work ethic who has taken the blessing of great sonic instincts and leveraged it with dedicated study at New York City’s SAE Institute. After just a decade behind the console, Ashby has five Platinum albums to his name, was twice nominated for a Grammy Award, and was nominated for “Recording Engineer of the Year” by the Pensado’s Place Academy. His highest-profile clients include Cardi B, Latoya Jackson, Fetty Wap, Zoey Dollar, and Offset, but Ashby’s passion for music and aptitude for recording and mixing have earned him a client list that numbers four-hundred strong. Ashby operates out of his own Krematorium Studios in New York City, where he recently upgraded to a pair of
SCM25A Pro compact three-way monitors. The new
ATC's let him make risky moves with confidence and create mixes that reliably translate whether he’s mixing alone at a reasonable volume or in a room full of excited clients at a loud (i.e. less-than-reasonable) volume.
“I started out as a drummer, but I was lucky enough to become an audio engineer before I went deaf,” Ashby joked. Although he’s tremendously passionate about music, he is also refreshingly humble: “I kind of fell into engineering. It wasn’t something that I initially decided. People liked what I was doing, so I just kept doing it.” That said, once Ashby knew that engineering spoke to his heart, he had the good sense to formally train up and continued to work while taking classes at SAE Institute. Great work and excellent referrals kept his existing clients and organically networked him with new clients, many of whom were already big names in the music industry. “Things just got more and more serious over the years,” he reflected.
With that growing seriousness and Ashby’s own deepening knowledge and experience, he figured it was time to elevate his monitoring situation. “I wanted to listen and evaluate using the same tools that my favourite mix engineers use,” he said. “I’m inspired by Jaycen Joshua [Beyoncé, Katy Perry, Rihanna, etc.], and he recently made the switch to
ATC's. In addition, I saw a pair of
ATC's in the room of Craig Bauer [Kayne West, Justin Timberlake, Ed Sheeran, etc.], and I also have a deep respect for his work. So, there I was, seeing different styles of music, different engineers, and the same monitor company. I looked into
ATC and learned what a lot of other highly-respected engineers were saying about
ATC’s midrange clarity and translation.”
Now several months in, Ashby is more than satisfied with the upgrade. “I can use the
ATC's to be super surgical or I can use them to bump,” he said. “I can listen in depth by myself, but sometimes I’m forced to do a rough mix when the room is filled with people. The
ATC's let me satisfy the client while still giving me the clarity and balance I need to deliver an effective mix. I think it’s important to point out that they aren’t dangerously flat-sounding. They’re really fun to listen to, but everything I do still translates. For monitors to sound great and bump in the room but still translate perfectly outside the room… that’s everything!”
ATC SCM25A Professional monitors
ATC, Acoustic Transducer Company, is a specialist British manufacturer of loudspeaker drive units and complete sound reproduction systems, including the relevant electronic equipment. ATC designs and manufactures the finest and most accurate of monitors in the world. ATC achieves this by designing and manufacturing loudspeaker drive units and systems to achieve levels of performance far in excess of the industry norm. ATC has kept to its aims of building loudspeakers and electronics which employ the most effective of modern engineering principles. ATC don't respond to competition, instead ATC responds to advances in technology that enables ATC to improve their products. ATC's goal is to have loudspeakers as near perfection in performance as possible by having the lowest possible distortion.
All ATC products are built to meet the challenge of the latest digital recording technologies, while providing nothing less than the best sound reproduction money can buy.
By selecting ATC you join a group of music lovers, professional audio engineers, educators, studios, and musicians across the world that understand the value of the engineering that goes into every ATC product.
ATC’s products are installed at some of the world’s most prestigious multi-channel studios and auditoria. Where ever the best is required you will find ATC.
(ATC's 40th Anniversary Celebration video)
http://atcforums.co.uk/pdf/ATC CORP BROCHURE.pdf (ATC Corporate brochure)
ATC Professional. Reference monitoring.
ATC SCM25A Professional monitors
ATC SCM25A Professional monitors
ATC SM75-150 Soft Dome mid range drive unit used in SCM25A Professional monitors
ATC SB50-164(SC) bass driver used in SCM25A Professional monitors
ATC SCM100ASL Professional Monitors used here at Musicraft (Derby)
ATC SCM100ASL Professional Monitors used here at Musicraft (Derby)
ATC SCM100ASL Professional monitors
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Thanks
Rick @ Musicraft
