Yank
Bulbous Also Tapered
Programmable directivity. A bit of a holy grail.
They've had it in sound reinforcement speakers for a few years, I suppose it's about time for it to trickle down to consumer electronics. Just like the cardioid bass in the Kii Three is another concept that trickled down from pro audio.
A couple of examples of programmable directivity:
http://www.renkus-heinz.com/ic-live
http://eaw.com/anya-sound-system/