thing is that the pandemic just gave us stasis. Anything linked to progress, forget it. In my industry, food, all the retailer quality and hygiene inspection s stopped. The retailers effectively said "listen, we'll give you an easy ride. Just STFU and keep the lorries coming in, and we'll STFU and keep our heads down. We just need the food on the shelves" . All the new products, new markets, shelflife improvement, work on quality / value / hygiene / yield went out of the window. We are regularly, and rightly, criticised for poor productivity in the UK. You don't fix that simply by keeping your head down and churning out the same stuff every day, same as yesterday, last week, last year. You may not be aware of the leaps and bounds made in productivity but trust me, they are there. How do you think that we can still retail a £3 chicken, when they were that much 30 years ago? 4 pints of milk, £1.25. It was that much 25 years ago, I remember because I was making the stuff. 15 day fresh life on milk. Suggest that in 1995 they would have laughed you out of the office. Normal now, on filtered stuff. The list goes on.