I think this will be more of an issue as time goes on. Class D is obviously very efficient and runs cool in an amplifier, so there is that. Many people enjoy them.
We sell
@CJ14 EWA amplifiers, many are Class A (both SE and deep class A PP A/B). They are always going to be monsters when it comes to power, and it is up to the consumer what he/she finds acceptable. I think it is similar to a car enthusiast who drives an economical (or electric) car during the week, but keeps a gas guzzling monster or an inefficient classic car for occasional weekend enjoyment, i.e. not wholly indefensible.
Colin is working on bridging what he sees as the gap between the sound of Class A and more efficient A/B amps, and is really getting somewhere I think. He is prototyping the base of a new range which he refined from the M-50 amp, which has a high performance single ended class A driver stage (about 5W) at the input of the amplifier, feeding into a very efficient A/B output stage. It may not be revolutionary, but he thinks it can be done very, very well. To the point where it is not simply an innovation for efficiency's sake, but a sonic improvement.