"Why use LIFT?
LIFT was designed to solve many common problems with speaker stands.
LIFT is incredibly simple and easy to set up, it’s fast and precise to adjust, it’s stable and robust, and it provides real vibration isolation/decoupling for your speakers in order to improve the performance, sound quality, and accuracy of your monitoring.
If that wasn’t enough of a reason to get LIFT’s we also made them MOTORIZED because motorized speaker stands are better speaker stands in general."
If that's the best they can answer that question, I strongly suspect it wasn't asked until well after the product was developed.