As you say the severity of outcome differs. If I think that polished stones and magnets can repair my broken leg, I may well end up permanently disabled. If I think that polished wooden cable supports at £50 a go improve my hifi, the only loss is to my bank account. Which is potentially false claims etc, but there you are. If 76% of a sample of 107 audiophiles felt it made their inky silences silenter and their hair visibly shinier, then crack on.