orangeart
KJF Audio Ltd.
I'd like to write a bit about my recent experiences with getting reviews done for a new product. There is the worry amongst readers that they are not getting an impartial review, that maybe the manufacturer is buying a good review by paying megabucks for advertising. I have not found that to be the case at all. HiFi Pig and HiFi world both did reviews recently on my SA-01 amplifier. Neither of them even offered the rate card to me until the review was done. Even then there was no question that the review publication was predicated on my paying anything. In fact I am free to not advertise with them in any way if I so choose. Both publications delivered glowing reviews and both Stu at HiFi Pig and Noel Keywood over at HiFi World spent time talking with me to make sure they had covered all aspects of the product but never mentioned advertising at all. Both articles were published before I got to see them so there was no way for me to influence or re-word final copy. All in all a fine display of integrity. Of course I will be making sure I buy at least some advertising from them as it seems only fair that they earn a buck.