At least Kias aren't visually offensive, unlike the current crop of BMWs which look horrific. There is no excuse for making cars look so wilfully hideous, you can have a big grille on a car and it look good - see the current Volvo S90/V90, or you can get it wrong like Ford did with the 'wide-mouthed frog Scorpio' in the 1990s, which bombed sales-wise. Good looking cars will always sell, ugliness always puts buyers off. GM had the arrogance in the 1990s/2000s of "Whatever we build, it will sell" resulting in oddities like the Signum (not actually a bad car, having owned one) and the Sintra which was an abomination. It made them bankrupt. BMW are going down the same path.