The lavender is an exceptional cable for the low, low price. I tried several kilobuck cables trying to replace it in the context of a 6-pack DBL active system, and I kept returning to the lavender. This includes the Hiline. It may look quite uninspiring and its low price may sap its street credibility....but like the long defunct Chord Chrysalis can not only see of the big names, but also the higher priced cables in their own product line. For those that are into that sort of thing, getting a cryo treatment on the lavender provides even greater VFM.