They have started with the 'pro' model no doubt next year they will introduce the 2k variant lol.
In fairness apple don't sell at a loss, and look at the price of the new quest, with nowhere near the tech. I understand the price point, but yes a game for the rich. The rich that want to look super freaky with their eyes projected 2 inches from their face haha.
I love how inanimate the people using them were.