I can't speak for Lyngdorf /Tact as I don't have that much experience with it, but the Trinnov room optimisation is just superb.
The system can replace 'sucked out' bass, cut excess resonance ,correct phase ,group delay
reverb ,it will even implement your crossovers digitally.
The Genelec system is less comprehensive but again produces superb results, I would recommend everyone measure their room just to see what it is doing to the sound.
Keith.